I just wanted to take time to point out that thor which was just released in theatres, made 66 million its first weekend. Which is a good amount to establish itself as a worthy movie. I have been paying attention to the movies that are based off of Marvel Comics, and each one has been successful. Why i don't really know, but the stories are really good. Other Marvel Comic movies are x-men, spiderman, superman and these have all been successful franchises and continue to grow with fame as more and more sequels are released.
I though this was something interesting that has been going on for years now and has become popular. Not everyone reads the comics but they sure do watch these movies.